Product page video

Product video for your Amazon listing

A listing video answers a shopper who is one click from buying: what it is, how it is used, what is in the box. It is a different job from your social feed, and we produce it as its own project.

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Snackables / Product video for your Amazon listing
The short answer

An Amazon listing video should show the product clearly in the first seconds, demonstrate how it is used, and answer the questions in your reviews. It is a product page format, usually horizontal and lit for clarity, so Snackables quotes it as its own production rather than inside a lo fi social package. Brands generally need Amazon Brand Registry to upload video, and the upload rules live in Seller Central.

What a listing video needs to show

Why it is not the same as social content

Social video is made to stop a scroll. A listing video is made for a shopper already looking at your page. That means a different shape (horizontal, not vertical), a different light (clear and even, not a real kitchen at dusk) and a different edit (show, explain, close). Our lo fi packages make content for the feed and paid social testing. Listing video is a product page format, so our producers scope and quote it on its own.

Upload rules

Amazon sets the rules for listing video and changes them over time. Video uploads are generally tied to Amazon Brand Registry. Before we edit, we work from the exact requirements on your Seller Central upload screen, so the file is right the first time.

Where social content still helps

Creator UGC and lifestyle photos from our packages can feed your Amazon story too: a lifestyle image for a secondary slot, or a creator review cut for a brand store. Ask us which of your existing assets can be used on your product page under your usage terms.

Proof: ZBiotics

Results from one campaign for the probiotic drink ZBiotics.

28.8MTotal reach
+203%Engagement lift, creator led UGC vs baseline
15K+New Instagram followers

Brands we have made content for include adidas, ZBiotics, Flojo, Joon, Leisure, Graymatter, WTRMLN, The Carry, Path, FTL, Klass Vida, OKAPA, SETT and LASSO.

Recent work for ZBiotics, Path, FTL and Joon.

Content by Snackables Content by Snackables Content by Snackables Content by Snackables

What each rate creates

Every package runs on shoot days. Our production team, iPhone and lighting kit, editing, talent from our creator network and organic usage are included. Two month minimum, then month to month. No retainer.

BITE

$5,000 a month

6 lo fi videos and 8 lifestyle photos from one shoot day. iPhone, a real home, real people using your product. Made for your feed and paid social testing.

SNACK

$8,000 a month

8 lo fi videos, 10 photos and 2 creator UGC videos from one shoot day. More volume for the feed, plus creator videos cut to run as ads.

MUNCH

$12,000 a month

8 lo fi, 3 hi fi videos, 12 photos and 3 UGC across two shoot days. The hi fi day is styled and lit hero video for launches.

FEAST

$15,000 a month

10 lo fi, 4 hi fi, 15 photos and 6 UGC across two shoot days. The most volume and the most creator UGC of any package.

What a lo fi rate is not. Lo fi days do not include food styling for camera, studio lighting, retail or product page formats, 4K or TV. Styled, lit hero work lives in the MUNCH and FEAST hi fi days. Retail sets, custom packaging and product page video are a different kind of production, and we quote them on their own.

Questions

How long should an Amazon product video be?

Long enough to show the product, how it is used and answer the top questions, and no longer. Check your Seller Central upload screen for the current limits.

Do I need Brand Registry to add a video to my listing?

Amazon generally ties brand video uploads to Brand Registry. Check your account in Seller Central.

Is a listing video included in a Snackables package?

No. Packages make lo fi content for the feed and paid social testing. A product page video is a different production and we quote it on its own.

Can you shoot listing video in Austin or Los Angeles?

Yes. Our producers are in Austin and Los Angeles, and we travel for the right shoot.

Tell us what you are launching

We come back with a shoot date, a price and a one page brief. Our producers are in Austin and Los Angeles, and we travel for the right shoot.

Prefer email? friends@snackables.studio

Add your name, brand and a valid email so we can write back.
Goes to our team at friends@snackables.studio. We write back with next steps.

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