Content studio for CPG

A content agency for CPG brands

One studio for the ideas, the shoot, the talent, the location and the edit. Clear monthly packages for food, beverage and wellness brands, no retainer.

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Snackables / A content agency for CPG brands
The short answer

Snackables is the content studio for CPG brands, part of MUUS, with producers and editors in Austin and Los Angeles. We turn shoot days into a month of content: lo fi social video, lifestyle photos, creator UGC and hi fi hero video. Packages run $5,000 to $15,000 a month, two month minimum, then month to month.

Agency, studio or freelancer

A creative agency often leads with strategy and bills by the hour. A freelancer shoots what you brief. A content studio sits between: we bring the ideas and run the production every month at a fixed package price. Read content studio vs retainer and in house videographer vs content studio.

What a month looks like

Who we choose to work with

We take on a few new CPG brands each season, mostly food, beverage and wellness. We partner with brands that want a steady feed and are ready to test what works.

Proof: ZBiotics

Results from one campaign for the probiotic drink ZBiotics.

28.8MTotal reach
+203%Engagement lift, creator led UGC vs baseline
15K+New Instagram followers

Brands we have made content for include adidas, ZBiotics, Flojo, Joon, Leisure, Graymatter, WTRMLN, The Carry, Path, FTL, Klass Vida, OKAPA, SETT and LASSO.

Recent work for ZBiotics, WTRMLN, Joon and Flojo.

Content by Snackables Content by Snackables Content by Snackables Content by Snackables

What each rate creates

Every package runs on shoot days. Our production team, iPhone and lighting kit, editing, talent from our creator network and organic usage are included. Two month minimum, then month to month. No retainer.

BITE

$5,000 a month

6 lo fi videos and 8 lifestyle photos from one shoot day. iPhone, a real home, real people using your product. Made for your feed and paid social testing.

SNACK

$8,000 a month

8 lo fi videos, 10 photos and 2 creator UGC videos from one shoot day. More volume for the feed, plus creator videos cut to run as ads.

MUNCH

$12,000 a month

8 lo fi, 3 hi fi videos, 12 photos and 3 UGC across two shoot days. The hi fi day is styled and lit hero video for launches.

FEAST

$15,000 a month

10 lo fi, 4 hi fi, 15 photos and 6 UGC across two shoot days. The most volume and the most creator UGC of any package.

What a lo fi rate is not. Lo fi days do not include food styling for camera, studio lighting, retail or product page formats, 4K or TV. Styled, lit hero work lives in the MUNCH and FEAST hi fi days. Retail sets, custom packaging and product page video are a different kind of production, and we quote them on their own.

Questions

How much does a CPG content agency cost?

Snackables packages are $5,000, $8,000, $12,000 and $15,000 a month. Expenses outside the package are billed at cost, only with your OK. No retainer.

Is there a contract minimum?

Two months, then month to month.

Do you handle paid ads?

We make the ad creative, including UGC cut to run as ads. Media buying stays with your team or your media partner.

Who owns the content?

Organic usage is included. Paid usage terms are agreed per package.

Tell us what you are launching

We come back with a shoot date, a price and a one page brief. Our producers are in Austin and Los Angeles, and we travel for the right shoot.

Prefer email? friends@snackables.studio

Add your name, brand and a valid email so we can write back.
Goes to our team at friends@snackables.studio. We write back with next steps.

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