Drinks, cans and pours

Content for beverage brands

The can in a gym bag, the pour at a party, the first sip after a run. We make the moments that put your drink in a real day, every month.

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Snackables / Content for beverage brands
The short answer

Beverage content works when the drink is part of a moment people recognize. Snackables makes a month of it from each shoot day: lo fi social video and lifestyle photos in real places, creator UGC built to run as ads, and hi fi hero video for launches. Our ZBiotics work reached 28.8M people.

Moments that sell a drink

One shoot, a month of posts

A shoot day becomes a month of content: video cut for Reels and TikTok, photos for the feed and ads, and graphics from the same shoot. Each month is built from what performed the month before. Read how much content you need each month.

Beverage work we have made

Our clients include drinks such as ZBiotics, WTRMLN, Leisure, Flojo and Joon. For ZBiotics we built a working library: a lo fi social reel, product photography and brand graphics the team kept using after the shoot.

Proof: ZBiotics

Results from one campaign for the probiotic drink ZBiotics.

28.8MTotal reach
+203%Engagement lift, creator led UGC vs baseline
15K+New Instagram followers

Brands we have made content for include adidas, ZBiotics, Flojo, Joon, Leisure, Graymatter, WTRMLN, The Carry, Path, FTL, Klass Vida, OKAPA, SETT and LASSO.

Recent work for WTRMLN, ZBiotics, Leisure and Flojo.

Content by Snackables Content by Snackables Content by Snackables Content by Snackables

What each rate creates

Every package runs on shoot days. Our production team, iPhone and lighting kit, editing, talent from our creator network and organic usage are included. Two month minimum, then month to month. No retainer.

BITE

$5,000 a month

6 lo fi videos and 8 lifestyle photos from one shoot day. iPhone, a real home, real people using your product. Made for your feed and paid social testing.

SNACK

$8,000 a month

8 lo fi videos, 10 photos and 2 creator UGC videos from one shoot day. More volume for the feed, plus creator videos cut to run as ads.

MUNCH

$12,000 a month

8 lo fi, 3 hi fi videos, 12 photos and 3 UGC across two shoot days. The hi fi day is styled and lit hero video for launches.

FEAST

$15,000 a month

10 lo fi, 4 hi fi, 15 photos and 6 UGC across two shoot days. The most volume and the most creator UGC of any package.

What a lo fi rate is not. Lo fi days do not include food styling for camera, studio lighting, retail or product page formats, 4K or TV. Styled, lit hero work lives in the MUNCH and FEAST hi fi days. Retail sets, custom packaging and product page video are a different kind of production, and we quote them on their own.

Questions

What content does a beverage brand need?

A steady stream of lo fi video and photos for the feed, creator UGC to test as ads, and a few polished hero pieces for launches. Our packages combine all three.

Do you shoot alcohol brands?

Talk to us about the brand. Alcohol advertising has its own rules on platforms and talent, and we scope those shoots on their own.

Can we get vertical and horizontal versions?

Lo fi packages are made vertical for social. Horizontal product page or retail formats are a different production, quoted on their own.

When do we see the first content?

We set the shoot date and delivery dates together at kickoff, and you approve concepts before we shoot.

Tell us what you are launching

We come back with a shoot date, a price and a one page brief. Our producers are in Austin and Los Angeles, and we travel for the right shoot.

Prefer email? friends@snackables.studio

Add your name, brand and a valid email so we can write back.
Goes to our team at friends@snackables.studio. We write back with next steps.

Keep reading

UGC for food and beverage brands

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ZBiotics case

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Social video

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