Chips, bars, jerky, sweets

Social content for snack brands

The crunch, the shared bag, the lunchbox, the 3 PM desk drawer. We make the snack moments your shopper lives, every month.

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Snackables / Social content for snack brands
The short answer

Snack brands win on social with volume and real moments: who is eating it, where, and why they reach for another. Snackables makes a month of lo fi video and lifestyle photos from each shoot day, adds creator UGC that runs as ads, and builds each month from what performed.

Snack moments that work on social

Built for TikTok Shop and Reels

Snacks sell well from short video. Our lo fi edits and creator UGC are cut vertical with hooks for the scroll, and work as organic posts and paid tests. Read TikTok Shop content for CPG in 2026.

From the feed to the shelf

Social content builds the demand that makes a store reorder. Pair it with a plan for where the product is sold, so people who see it can find it.

Proof: ZBiotics

Results from one campaign for the probiotic drink ZBiotics.

28.8MTotal reach
+203%Engagement lift, creator led UGC vs baseline
15K+New Instagram followers

Brands we have made content for include adidas, ZBiotics, Flojo, Joon, Leisure, Graymatter, WTRMLN, The Carry, Path, FTL, Klass Vida, OKAPA, SETT and LASSO.

Recent work for The Carry, Path and FTL.

Content by Snackables Content by Snackables Content by Snackables Content by Snackables

What each rate creates

Every package runs on shoot days. Our production team, iPhone and lighting kit, editing, talent from our creator network and organic usage are included. Two month minimum, then month to month. No retainer.

BITE

$5,000 a month

6 lo fi videos and 8 lifestyle photos from one shoot day. iPhone, a real home, real people using your product. Made for your feed and paid social testing.

SNACK

$8,000 a month

8 lo fi videos, 10 photos and 2 creator UGC videos from one shoot day. More volume for the feed, plus creator videos cut to run as ads.

MUNCH

$12,000 a month

8 lo fi, 3 hi fi videos, 12 photos and 3 UGC across two shoot days. The hi fi day is styled and lit hero video for launches.

FEAST

$15,000 a month

10 lo fi, 4 hi fi, 15 photos and 6 UGC across two shoot days. The most volume and the most creator UGC of any package.

What a lo fi rate is not. Lo fi days do not include food styling for camera, studio lighting, retail or product page formats, 4K or TV. Styled, lit hero work lives in the MUNCH and FEAST hi fi days. Retail sets, custom packaging and product page video are a different kind of production, and we quote them on their own.

Questions

How much social content does a snack brand need?

Most of our snack clients post several times a week. A single shoot day on BITE gives 6 videos and 8 photos; SNACK adds 2 creator UGC videos. Read how much content you need monthly.

Do you make TikTok Shop videos?

Yes. Vertical lo fi video and creator UGC from our packages are made for TikTok and Reels, including shop posts.

Do you style the food?

Lo fi days show the snack the way people eat it at home, with no stylist. Styled hero work lives in the MUNCH and FEAST hi fi days.

What does a package cost?

$5,000, $8,000, $12,000 or $15,000 a month, two month minimum, then month to month.

Tell us what you are launching

We come back with a shoot date, a price and a one page brief. Our producers are in Austin and Los Angeles, and we travel for the right shoot.

Prefer email? friends@snackables.studio

Add your name, brand and a valid email so we can write back.
Goes to our team at friends@snackables.studio. We write back with next steps.

Keep reading

TikTok Shop content for CPG

Read more →

UGC for food and beverage brands

Read more →

Social video

Read more →