Real creators eating, pouring and reaching for your product at home. We cast them, brief them, keep every video on brand and cut the ones that perform into paid ads.
UGC for a food brand works when the viewer believes the bite. Our producers cast creators who already eat in your category, brief the moment that sells it (the first sip, the crunch, the lunchbox), approve every video with you and recut winners for Reels, TikTok and Meta ads. For package clients, UGC runs $3,600 for 6 videos a month.
Taste does not come through a screen, so the video has to show it. The best food UGC is specific: one creator, one real moment, the product in hand in the first two seconds, and a reaction a viewer trusts. Our briefs are written around that moment, not a script to read.
We cast from our creator network for your shopper, write the brief, ship product, review every cut and send you the edit for approval before anything posts. Videos are filmed remotely by creators, so a UGC program grows without adding shoot days. Read what makes a good UGC ad for the full checklist.
UGC is made to feel like a person, not a commercial. It is built for paid social testing and the feed. It is not a polished brand film, and it is not styled food photography. If you need both, our packages pair UGC with lo fi shoot days and hi fi hero video.
Results from one campaign for the probiotic drink ZBiotics.
Brands we have made content for include adidas, ZBiotics, Flojo, Joon, Leisure, Graymatter, WTRMLN, The Carry, Path, FTL, Klass Vida, OKAPA, SETT and LASSO.
Recent work for Flojo, WTRMLN, The Carry and FTL.
Every package runs on shoot days. Our production team, iPhone and lighting kit, editing, talent from our creator network and organic usage are included. Two month minimum, then month to month. No retainer.
6 lo fi videos and 8 lifestyle photos from one shoot day. iPhone, a real home, real people using your product. Made for your feed and paid social testing.
8 lo fi videos, 10 photos and 2 creator UGC videos from one shoot day. More volume for the feed, plus creator videos cut to run as ads.
8 lo fi, 3 hi fi videos, 12 photos and 3 UGC across two shoot days. The hi fi day is styled and lit hero video for launches.
10 lo fi, 4 hi fi, 15 photos and 6 UGC across two shoot days. The most volume and the most creator UGC of any package.
What a lo fi rate is not. Lo fi days do not include food styling for camera, studio lighting, retail or product page formats, 4K or TV. Styled, lit hero work lives in the MUNCH and FEAST hi fi days. Retail sets, custom packaging and product page video are a different kind of production, and we quote them on their own.
For Snackables package clients, creator UGC is $3,600 a month for 6 videos, $6,000 for 12 or $12,600 for 30. Each is a program base plus a 20% agency fee. SNACK, MUNCH and FEAST also include UGC.
Yes, product ships to each creator and is theirs to keep. It is billed at cost, only with your OK.
Yes. Every UGC video is cut to run as paid creative. Paid usage terms are agreed per program before the creator films.
Yes. Drinks are some of our most common UGC: pours, cans in hand, the first sip after a workout. See our page on content for beverage brands.
We come back with a shoot date, a price and a one page brief. Our producers are in Austin and Los Angeles, and we travel for the right shoot.
Prefer email? friends@snackables.studio