What we have learned shooting for food and beverage brands across the country. No fluff, no jargon, just what actually moves a feed.
Why scrappy, native feeling content is quietly beating big budget ads for CPG brands right now, and when polish still earns its spot.
BudgetingReal ranges for what emerging CPG brands are spending on content, what changes at each stage, and how to avoid the retainer trap.
The ModelThe real difference between hiring a content studio and signing a marketing retainer, and a simple way to know which one your brand actually needs.
HiringWhat to actually look for when hiring a local content team, the questions worth asking, and why local production still matters in a remote-UGC world.
UGCMost UGC never runs as a paid ad. Here is what actually separates a creator video that converts from one that sits in your content library.
ProcessA real breakdown of what goes in a creative brief for a content studio, what to cut, and how much creative control to hand over so the content works.
TikTok ShopTikTok Shop content has to sell inside the clip. Here is how it differs from a normal brand video, what formats convert, and why lofi wins the shop tab.
StrategyThe real answer is not a number of videos per month. It is a framework by channel, organic cadence, paid ad testing volume, retail photography, plus the real signs you need more or less.
PhotographyFive product photography mistakes that quietly cost CPG brands sales on Amazon, ecommerce, and social, and how to fix each one without hiring anyone.
HiringWhat an in house videographer actually costs versus a content studio, and the honest answer on which one your CPG brand needs right now.
For Local SpotsMost local food and drink spots do not need a full content team. They need a steady 30 minute habit. Here is what actually keeps a restaurant feed alive.