What is snacking

Content made to be snacked

Snackable content is short, scroll stopping and made for how people actually shop and scroll. Real people, real homes, your product as the hero. Every month, not once a year.

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Snackable, defined

Three bites, one feed

Your customer gives a post about a second and a half. Snackable content earns that second and a half, then earns the next one.

Leisure Hydration

Short

Seconds, not minutes. The hook lands in the first beat: the pour, the scoop, the crack of the can.

SETT

Scroll stopping

Real people using the product in real homes. It looks like a friend filmed it, so people stop for it.

PATH

Made for how people shop

9:16 for Reels, Stories, TikTok and paid. 4:5 for the feed. Captioned, cut and ready to run as ads.

Why a menu

A steady menu, not one big shoot a year

The feed eats content. Ads tire out. One big shoot runs dry by spring, and you are back to reposting the same six frames. A monthly menu keeps the feed fed and tells you what is working.

One big shoot a year

  • One look, used everywhere until it wears out
  • Nothing new to test when ads slow down
  • Months between ideas and the feed
  • No read on what your customer actually liked

A monthly menu

  • Fresh video, photos and creator UGC every month
  • A steady supply of ads to test against each other
  • Every month built from what performed last month
  • Two month minimum, then month to month. No retainer.
Concept→Produce→Post→Read→Sharpen
Real proof

What a steady menu did for ZBiotics

28.8Mpeople reached
+203%engagement, creator led UGC against baseline
15K+new followers

Twelve months of creator led content. Read the case →

ZBiotics
Real work, playing

Fresh from the kitchen

Leisure
SETT
Graymatter
JOON
PATH
SETT

See all the work →

Hungry for a steady feed?

Tell us what you are launching. We come back with the right size and three ideas built for your feed.