What We Made for ZBiotics

ZBiotics makes a probiotic drink, one of the more inventive entries in a crowded gut health category. Snackables came in to build a working content library, not a single big campaign: a lofi social reel, new product photography, and a set of brand graphics the team could keep pulling from after the shoot wrapped.

The approach

Snackables built ZBiotics a small, real content library rather than one polished hero spot. That meant a lofi social reel, shot and cut in the loose, handheld style that actually performs on organic feeds, not a commercial. It meant new product photography, real stills of the bottle in usable, on brand light, built for the site and for decks, not a single studio table shot. And it meant brand graphics, key art carrying ZBiotics' color and type system across posts and paid placements, so the team wasn't waiting on a designer for every new asset. That mix made sense for where the brand was. A single hero video is expensive, it dates fast, and it can't flex into daily posting. A library of lofi video, real photography, and reusable graphics gave ZBiotics something to actually run with day to day, plus assets that hold up outside social too.

What we produced

It's a small library, built to be used, not admired.