SETT is an emerging CPG brand that came to Snackables needing real creative, not another studio shoot sitting unused on a drive. No legacy campaign to update, no back catalog of hero footage. Just a product, an audience to reach, and room to test before committing to anything bigger.
The approach
For SETT we started where most early brands should start, with real people and real phones. We produced four creator UGC videos, sourcing individual creators, writing hook first scripts built for the first three seconds of a scroll, and directing each shoot to feel handheld and honest rather than polished and staged. Each of the four videos took its own angle on the product, so SETT walked away with a small library built for actual testing, not one asset stretched thin across every channel. That is the point of UGC done right. It reads like a person talking to a friend, not a brand talking at a customer, and it gives a team enough variation to learn what message and what messenger actually land before spending real money to scale either one.
What we produced
Four videos, four real people, and a library SETT can actually use to test what works next.
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